Corporate Financial Leadership

Planning, Forecasting, and Financial Decision Support

I work with Boards, C-suite leaders, founders and investors when financial clarity and credibility matter.

My role is to provide experienced leadership across planning, forecasting and financial decision-making, ensuring EBITDA, cash flow and strategic narratives are consistent, defensible and decision-ready as stakes increase.

Download a One-Page Summary
Request a Conversation

Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility • Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility •

Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility • Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility •

What I Do

Decision-Ready Financial Narratives

Planning and forecasting clarity you can rely on.

What changed, why it matters and what comes next; grounded in forecasts that hold up.

Forward Visibility & Risk Control

Issues surfaced before options narrow.

Earlier insight into margin drift, cash pressure and forecast risk, while there is still time to adjust plans.

Transaction & Capital Readiness

Financial discipline before scrutiny begins.

Performance, cash and assumptions aligned early enough to reduce diligence friction and forced decisions.

Financial Discipline at Scale

Structure without bureaucracy.

Financial processes and insight that keep pace with organizational and industry complexities.

How the Work Shows Up

  • ROI improves through better decisions and stronger long-term viability.

  • Resource allocations and their trade-offs are explicit rather than implicit, driving enterprise-wide growth.

  • Risks surface earlier, when there is still room to act.

  • Leaders have greater confidence that results will hold up under scrutiny.

  • Board and investor conversations move faster, with fewer follow-ups or credibility resets.

Who I Work With

Mid-to-Large Scale Companies

at capital, liquidity, or credibility inflection points.

Founder-Led & Scaling Companies

navigating transition, scale, refinancing, or exit.

PE-Backed Portfolio Companies

where governance and Board expectations are increasing.

Non-Profit Organizations

where Board review, capital stewardship, or financial credibility are under heightened scrutiny.

Solutions

When FP&A operates as a decision engine, leadership moves with confidence.

Planning and forecasting actively guide choices, priorities and resource allocation across the organization. This work is about building and running Financial Planning & Analysis at that standard.

By aligning assumptions, surfacing trade-offs and standing behind the forecast, FP&A becomes the mechanism leadership relies on to evaluate options and commit to decisions with confidence.

Core FP&A

Forecasting Ownership

Budgeting & Annual Planning

Long-Range Planning

Scenario & Decision Modeling

Value, Performance & Capital

Profitability, cash, ROI and resource allocation are integrated into a single decision frame so capital and investment choices are grounded in economic reality rather than isolated metrics.

Cash Flow & Liquidity Forecasting

Performance Metrics & KPIs

ROI, Profitability & Quality of Earnings

Resource Allocation & Trade-Offs

Structure, Scale & Scrutiny

Planning, valuation, reporting and FP&A processes are designed to scale with the organization while remaining credible, explainable and resilient as internal and external pressure increases.

Management & Board FP&A Reporting

Operating Model & Business Case Development

Valuation: Operating, Start-Up, Exit

FP&A Transformation & Process Design

When you hire Hedi, you get an expert.

I am a senior finance executive with 20+ years of experience leading FP&A, strategic planning and performance management for complex, global organizations.

I now offer consulting services to organizations seeking sophisticated financial guidance to support strategic decision-making, operational improvement and long-term value creation.

About Hedi Hruby

Download a One-Page Summary
Request a Conversation

Next Steps

If you are looking for an experienced finance leader who brings clarity, structure and strategic insight, let’s talk.

Sketch of a city skyline with a large suspension bridge in the foreground.