INTERIM, PROJECT AND FRACTIONAL STRATEGIC FINANCE AND FP&A LEADERSHIP

Financial Clarity you can act on.

I help CEOs, CFOs and Boards replace guesswork with a forecast they trust focused on driver-based planning, honest scenarios, and reporting that answers the questions before they’re asked. Twenty years of Fortune 500 enterprise FP&A available when you need it.

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Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility • Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility •

Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility • Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility •

AT A GLANCE…

Ruby Road was not built in a day.

Twenty years building judgement and credibility.

Hundreds of board presentations, forecasts and strategic plans.

Thousands of executive decisions supported.

You benefit

DAY ONE

20+ years

Corporate FP&A at Paramount Global and Viacom

CEO

CFO

BOD

Directly supported earnings prep, Board packs and Investor Relations.

$5B+ Enterprise Planning

Led budgeting, forecasting, and long-range planning across $5 billion in business at a global Fortune 500 company.

15 years

Nonprofit Treasurer and Executive Trustee: stewardship in practice

Hedi Hruby

Principal, Ruby Road Consulting

Former Sr Director, Corporate FP&A Paramount Global / Viacom

NYU Stern MBA Finance

Booth - Prospective CFOs

Yale - Women on Boards

“I tell you not only what the numbers say, but what they mean, what might be missing, and what decisions actually need to be made.”

Hedi Hruby, Principal, Ruby Road Consulting

WHERE TO START

Three defined ways in.

Fixed scope, fixed timeline, a named deliverable at the end. If none of these fit, we'll shape something that does.

START HERE IF YOU ARE UNSURE

Forecast Confidence Assessment

An outside read on whether your planning process can be trusted, and exactly where it breaks.

Timeline

4 - 6 Weeks

YOU END UP WITH

A written diagnostic of your forecast process, inputs and owners

Accuracy look-back: where forecasts missed and why

Ranked list of fixes by effort and impact

90-day remediation roadmap

Discuss This

START HERE IF THE FORACAST IS THE PROBLEM

Rolling Forecast Rebuild

Replace the static annual budget with a driver-based rolling forecast your operators help build and therefore believe.

Timeline

8 - 12 Weeks

YOU END UP WITH

Driver-based model, documented and handed over

Rolling forecast cadence with clear owners

Scenario layer for real risks and upsides

13-week cash visibility

Training so your team runs it without me

Discuss This

START HERE IF THE BOARD REPORTING IS THE PROBLEM

Board-Ready Reporting Framework

A reporting pack that gives directors the story, the risks and the decisions, not forty slides of output.

Timeline

6 - 8 Weeks

YOU END UP WITH

KPI set tied to strategy, with definitions agreed

Board pack template and executive dashboard

Narrative structure for financial commentary

Anticipated-questions prep for the CEO and CFO

Discuss This

SELECTED WORK

Recent Engagements

Client names withheld. Happy to talk through any of these in detail on a call.


SAAS FP&A TRANSFORMATION

FP&A transformation for a high-growth software business

$200M revenue

scaling fast

fragmented data

TTHE SITUATION

Financial and operational data lived in separate systems and separate versions of the truth. Every executive question triggered a reconciliation exercise before anyone could answer it.

TWHAT RUBY ROAD DELIVERED

Built a centralized reporting framework that unified financial and operational data into a single source of truth and then layered driver-based forecasting and executive dashboards on top of it.

TRESULTS

Executive dashboards, driver-based forecasting, Board reporting and 13-week cash visibility, all running off one agreed set of numbers.

Partnered with

Chief Financial Officer

SAAS - Download Full Case Study

MEDIA & ENTERTAINMENT

Five-year operating plan for an independent film company

Market expansion

Difficult distribution landscape

TTHE SITUATION

The company wanted to scale into an expanded market launch, but the distribution environment was deteriorating and the financial case hadn't been tested against it.

TWHAT RUBY ROAD DELIVERED

Advised on financial strategy and operational scaling, and built a five-year annual operating plan that held up against a realistic view of the distribution market.

TRESULTS

Leadership went into the expansion with a plan that priced in the downside rather than assuming it away.

Partnered with

CHIEF OPERATING OFFICER

MEDIA & ENTERTAINMENT - Download Full Case Study

NONPROFIT

$12M capital expansion under cost pressure

Construction program

Tariff-driven material inflation

TTHE SITUATION

A religious nonprofit was mid-way through a $12 million capital expansion as material costs rose sharply on the back of tariffs.

TWHAT RUBY ROAD DELIVERED

Ran financial tracking and construction budgeting alongside the Treasurer and Board and supported the donor-facing side of the program.

TRESULTS

The expansion progressed responsibly despite cost escalation, with the Board able to see and govern the exposure as it moved.

Partnered with

BOARD OF DIRECTORS & TREASURER

NONPROFIT - Download Full Case Study

COMMON QUESTIONS

The things people ask first.

An honest read of whether I can help.

LET’S TALK

Twenty years of enterprise FP&A experience, applied to whatever is standing between you and better financial decisions. Tell me what you're working through, and I'll tell you honestly whether I'm the right person to help.

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